Marketing Mix Paper Mkt/421

Marketing pleat Ceasar Harris MKT/421 September 2, 2012 Tammy Fernandez Marketing Mix Organizations have dissimilar ways to meet the wants of their design audience. Indeed, harvestings whitethorn offer several(predicate) features. Various mass media outlets such as TV, radio, newspaper, and the meshwork croup be designd to promote convergences. The prices can be reassign magnitude or decreased or discounts may be effrontery to customers. The brand name, the package, warranty, and so forth, also can be changed. Entrepreneurs use a specific trade model, which is the trade mix, to fix the preceding(prenominal) choices while attempting to simplify and narrow down the selection of the marketing mix, which has been long defined as the controllable variables the company puts in concert to encounter the tar rifle group. The marketing mix consists of cardinal main(prenominal) ones, which atomic number 18 product, place, promotion, and price. These p arts are frequently identified as the Four Ps. In this paper the subject is to broadside the Four Ps. Addition everyy, the research will house a summary of the Microsoft Corporation. I will attempt to give away how distributively part of the marketing mix affects the development of Microsofts marketing strategy and tactics and how each part is implemented. Product The product focuses on qualification the right product for the target audience. The oblation to the customers may let in a material good, a service, an in some instances both. Whether it is a physical good or service, the important key repoint of a product is that it has to satisfy the consumers needs. Other strategy decisions areas of products are: features, benefits, quality level, accessories, installation, instruction, warranty, product lines, packaging, and branding. Place The place focuses on all the decisions taken to constitute the correct product to the correct target audience place. P roducts are useless if they are not procura! ble to customers when they want or need them. Entrepreneurs use channels of scattering to...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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