Wal-Mart

Table of Contents1.0Executive Summary32.0Situational Analysis52.1Company History and Background52.2Wal-Mart Performance63.0Market Analysis74.0Competitive Situation94.1Target Market104.1.1Target Market Demographic Segmentation104.1.2Target Market lifestyle/ mental Segmentation104.1.3Target Market Geographic Segmentation Description104.1.4Target Market behavioural Segmentation114.2Market Needs115.0Strengths, Weaknesses, Opportunities and little terror ( rig out) Analysis115.1Wal-Mart SWOT Analysis125.1.1Strengths125.1.2Weaknesses135.1.3Opportunities145.1.4Threats155.2Carrefour SWOT Analysis165.2.1Strengths165.2.2Weaknesses165.2.3Opportunities175.2.4Threats175.3K-Mart SWOT Analysis175.3.1Strengths175.3.2Weaknesses185.3.3Opportunities185.3.4Threats185.4Target SWOT Analysis195.4.1Strengths195.4.2Weaknesses195.4.3Opportunities205.4.4Threats206.0Marketing Objectives207.0Marketing Strategies217.1Positioning217.2Product Strategy217.3Pricing Strategy227.4Place/ Distribution/ reparation Str ategy227.5Promotion Mix/ Strategies228.0Overall Marketing Strategy Budget239.0Action step & Timeline24Works Cited261.0Executive SummaryWal-Mart is virtuoso of the globe?s largest companies in the world in scathe of revenues and employee base and operates in the consumer staples industry carry to its customers a replete(p) variety of high quality harvest-feasts spanning multiple product categories at prices that be the lowest in the world. Based on a clear mission and very efficient operation plunk for by latest technology and advanced total scope practices, Wal-Mart grew at a very fast tread to be a $374 billion company that upholdes the lives of almost either American. The retail market can be said to be generally dealing with the essential commodities that project a habitue purchasing by the customers irrespective of the prevalent economic conditions.

unless during touch economic conditions, such(prenominal) as a recession, companies like Wal-Mart atomic number 18 better placed to adjust and stretch out as they are able to offer lower prices than otherwise companies in this industry. in that location are many players in the industry each with their take in unique outline and competitive positioning based on the product mix, place, promotional material and customer service strategies that ensure that they have a calm down customer base. The major competitors to Wal-Mart are departmental stores such as Target and K-Mart, other international stores such as Carrefour, long suit stores such as Barnes and Noble, online stores such as Amazon and the legion(predicate) ?mom and pop? stores that all exchange com plementary products. Strengths that alter Wal-Mart to dominate the industry are its superior(p) business model that is... If you demand to get a secure essay, order it on our website: OrderCustomPaper.com

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