'Marketing Creates Customer Needs Essay\r'

'Marketing creates customer asks. The following melodic theme will elucidate how consumers be do non born. Marketing entices customers to try red-hot yields or do new things that they may never affirm thought of in advance. mer ignoretilism is eachwhere you turn. From the glossy ads, pop ups on their computer screen, billboards, emails, tweets, radio, television, telemarketers, etc. You send word’t get away from advertizing wheresoever you go. The marketers would non be continuing if it was not so booming in getting race to buy much of what they be selling. The following paragraphs will give examples of successful merchandise advertisement campaigns and how they were effective. check to Forbes, for advertising to be effective it rents to be: memorable, ascribe with the consumer by de belongring a individual meaningful message that discriminates them how their product would snitch their life a better place, go for take accounts beyond the product its elf, and be intricately tied to the brand not to be confused with the competitor. (Greewald, 2014).\r\nThe article gives some(prenominal) examples of successful ad campaigns. First, the vehement forge gives you wings campaign. The ads be inspirational corpulent consumers if you use our product you will do everything better from studying to doing your job better. It empowers raft and gets them to relate to the product. Next, the Beats Dr. Dre advertising campaign. The advertisements tell the consumer that by wearing these head audios you will be able to overcome your critics and be appoint to study in yourself. They depict athletic supporter Kevin Garnett blocking out his critics and all(a)owing him to focus on positive thoughts and the music he loves. some(prenominal) advertisements connect with the consumer on a psychological level. They focus on you relating to our needs to do better and finding greatness in ourselves. It is what roughly of us tell ourselves every twen ty-four hour period- don’t listen to the sight that are our critics and believe in yourself. perplex greatness and believe in yourself sounds more like a motivational verbaliser however it works to connect the consumer to the product. According to Forbes both campaigns met all the aspects to be effective.\r\n twain these products are not necessary for adult male to survive. Both products are considered a command not a need. The advertisers flip convinced(p) students far and wide to drink Red Bull because it will help you deoxidise more and be successful. We all survived before without these products. They have successfully changed the mindset of consumers who outright believe the opposite that they now can’t survive without them. One of the most successful marketing campaigns has been Apples’ I Phones. Hundreds of people stand in line when their newest product becomes available. Everywhere you look people have an I Phone. It is a sign of stature to hav e the state-of-the- art technology which includes the in style(p) and greatest that Apple has to offer. It has become an point in time people can’t live without. I lost my I phone for 24 hours and thought I was breathing out to have an anxiety attack. All my personalised information, contacts, bank card information is all in the one little phone.\r\nI can’t remember either of my important phone numbers anymore because I don’t need to †they are all in the phone. They have made it irreplaceable in our day to day living. This is the ultimate in marketing and sales of a product. I lived 36 years without ever having a cellular phone and survived just fine. Now I see 8 year olds with I phones calling their friends and tweeting! Marketing provides a value to business in that it helps showcase their products and hire consumers in purchasing them. The value to caller is that some of these products may make our lives easier and we can benefit from them. In co nclusion, I believe that marketing creates a need we didn’t know existed until they showed us their fabulous products.\r\nThey connect with us, make us believe that what they are offering will improve our lives and are necessary for our existence. I agree that marketers gain consumers to spend money they do not have on non-essential items. So many another(prenominal) Americans have reference card debt. The mediocre American household has nearly $7000 of credit card debt as of December 2013. ( trust vizor Debt Statistics, 2013). We continue to spend money on things we don’t really need with money we don’t have. It is a vicious cycle for many Americans that moderate them broke and in some instances homeless.\r\nReferences:\r\nCredit Card Debt Statistics. (2013). Credit Card Debt Statistics. Money-Zine.com: http://www.money-zine.com/financial-planning/debt-consolidation/credit-card-debt-statistics).\r\nGreewald, M. (2014, July 10). Secrets of 7 of the Most Ef fective Ad Campaigns. Forbes.com: http://www.forbes.com/sites/michellegreenwald/2014/07/10/secrets-of-7-of-the-most-effective-ad-campaigns/\r\n'