Automobile and Traditional Porsche Customer Essay

1/ Analyze the buyer conclusiveness physical process of a traditional Porsche customer. The buyer decision process of a traditional Porsche customer is divers(prenominal) from the others like it have his own personal manner because they dont go through wholly the five stages like its commonly done. They skip most of the process and jump right into the secure decision. Porsche customers do not rent recognition, tuition assay and evaluation of alternatives.They make their buy based on their wants, the brand and how the car is made. The cars unique and often redoubted characteristics and the brands appeal to a very narrow segment of financially flourishing people are some of the reasons Porsches customers are drawn into them. Porsche customers purchase their cars for pure enjoyment and they are not moved by the information but by feelings.2/ Contrast the traditional Porsche customer decision process to the decision process for a Cayenne or a Panamera customer. Cayenne and Panamera customers decision process differs from the decision process of traditional Porsche customer because Cayenne and Panamera customers are more versed in their decision making as they go through almost all of the stages of the decision process. They recognize their need of having a larger vehicle that toilette seat more than two people.They are also interested and search for more information of the Cayenne and Panamera before their purchase decision. These customers are different as these particular customers have moved into different stages of life and need a larger vehicle to accommodate their needs but compose have the drive as a Porsche since they still were fast on the button like their coupe counterparts. On the other hand, traditional Porsche customers skip most of the decision process and jumps right into the purchase decision.4/ They develop a in-person relationship with their cars, one that has more to do with the way the car sounds, vibrates, and feels, altern atively than the how many cup passers it has or how much cargo it can hold in the trunk. They admire their Porsche because it is a competent performance machine without world flashy or phony. People buy Porsches because they enjoy driving. If all they requisite was something to get them from point A to point B, they could find something much less(prenominal) expensive.And while many Porsche owners are car enthusiasts, some of them are not. by making whatever they can to satisfy the costumers and provide it needs as possible as it can be. 5/ understanding Porsche buyers is still a difficult task. But a former CEO of Porsche summed it up this way If you really want to understand our customers, you have to understand the phrase, If I were release to be a car, Id be a Porsche.