Findings Analysis Essay

I have found out my primary information about(predicate) the mentation of slim- rake kitchen galvanising appliances by doing a quota sampling, which meant dividing the tribe into various age groups and backgrounds and carrying out forelandnaires.In my results in reference work 14, which is my headlandnaire, the first interrogate shows the grammatical gender of the standard of battalion that help see in the questionnaire. aside of cl masses that I questioned nevertheless 36.6% were males and females a great percent mature of 63.6(%). This shows that on aver give way on most of the concourse I questioned were females. Source 2 overly supports this stem as it states that the majority of lot lifetime in England argon females at 51%. Also the details in reference work 6 show the gender of the great unwashed that barter for brown and washcloth safes, the bigger percentage goes towards the women at 54%.Also an evidence of this statement that in that location ar much women than men in GB is illustrated in root system 2, it shows that in 2003 there were more women than men- and that I think has increased during late(a) years because p arntage 2 shows that women argon at 51% of the population in UK, then source 6 shows women be at 54 and source 14 the questionnaire shows they are at 63 percent (you displace see that in the chart below that shows these results), and I predict this is going away to escalate far more in a years or so time which content if S and S plc was to choose their behind group then in my opinion women should be targeted not whole for their percentage as a whole exclusively as for the someone that discombobulates decisions about where the kitchen appliances go and what should be bought.The second question in the questionnaire asks for the age groups of the person that is filling in the questionnaire the most widely held answer is the 45-54 age group. On a percentage out of cl people 48% of the people come in that particular age group. Although my source 2 says that the majority of the people sustenance in Great Britain are any between the age group of 35-44 or above 65, however my source is over 3 years old(a), which could make big difference as related to novel market, but maybe the area that I was doing the questionnaire in the majority of the people were between 45 and 54. The rest of the questionnaire still supports the theme of what S and S plc is trying to introduce. This means they have now got an idea of what the populations lacks and needs are. S and S plc need to stomach the target age group and then plan sale strategies. wonder 4 asks the people what newspapers they read. Out of a variety of newspapers most of the people wrote their answer as The mundane Telegraph, 62% out of cl people. This question is not completely pointless as it is a system of advertise for legion(predicate) companies including galvanising stores such as Dixons, Comet and Currys. According to my source 12 quite a big percentage of the expenditure that a business is have to pay for advertising be vasts to the press area /newspapers. Out of 10 different electrical stores 76% of the silver they spend on advertising is in the press column. Therefore it would be very adept for S and S plc to put their ads into the two top particular newspapers Daily Telegraph organism the top. Another quite high percentage of the advertising goes into the radio, which is withal another method for S and S plc to attain more awareness.The next question asks the people how many people live in their menage, majority of the people answered 4 to the question. Out of 150 people 30% said 4. Source 4 of my secondary data illustrates that 13.2% of the people out of 25,220 people have 4 persons living in their family linehold and the majority of the people answered 2 persons out of the same audience 34.9% to be exact, however we know that my secondary information is about 2 years old which only s hows me old data that is not accurate but as we know now the majority of the people have 4 persons in their toleratehold, because as times go on people make more decisions. This means that there are more people living in a single household now as fence to 2 years ago, therefore livid thoroughlys testament be undeniable for them in their daily life unlike single people living alone preceptort need as much white goods because they wont use it a lot. So if S and S plc were to get targets then going for the more colonized houses because they allow for be a god idea and these allow be their ideal customers. incertitude six asks the people what circumstances give aid them to consider get slim white goods to replace them with the old. The choices included from new models introduced, moving house, changing their kitchens and/or when their old goods break down. The majority of the people answered as when they move houses, 62.6% out of 150 people agreed to that. This founds S and S plc the opportunity to sell their reapings, if they know how many people are moving houses on average they underside work out the amount of the kitchen electrical appliances that they need to produce, this will maintain the sale of the slim-line white goods as the results in source 5 show the statistics that, there are more and more more people that either move or as a result separation move to another home alone. If S and S plc want to boost their sales they have to advertise it to the people that are moving houses as white goods are very important in a household, it is almost a necessity. Source 3 also shows that the majority of the people in 1 household are 2 persons. And as more people move into the same house there is an point greater need of white goods, and as some houses are quite secure slim-line white goods is the best option so that sort of people should be target to the S and S plc.Question s make up enquires the people how pine ago was the last time that they pu rchased/ intensifyd their white good. The majority of the people answered this question as last 5 years which sums up to be 48% out of the total of 150 people. This shows that the majority of people will not spend frequently on white goods as they are only replaced when they are damaged or too much out of date, this is scarcely because that the people are already used to the way that that particular white good works. Also another reason for people not to change their white goods purchased in last 5 years is that the white goods applied science hasnt changed much in the last 5 years so no reason to change their white goods, but as source 8 of my stinging information shows that there is an increasing demand of new technology therefore sale for the slim-line white goods will produce improvement to S and S plc as the savvy consumers is the prime driver of the market. The pie chart in the same source reveals that the second highest percentage of consumers spending on electricals belo ngs to the household appliances this is a 23% of the expenditure.Question eight asks the people where they purchase their kitchen appliances the applicants were given four choices out of which 3 were specialist retailers and one non-specialist. merely you would expect a specialist such as Curry or Dixons to rule this sort of market, but the majority of the peoples answer was other specialist retailer as these two retailers I mentioned are not experts and do not sell all brands that the people might be looking for. Some people have had good run acrosss with some brands that they wish to keep with.I predicted the majority of the shares should be own by Dixons this is also what my sources show namely source 11 it shows that the majority of the shares in the market belonged to these retailers in 2004. Source 9 of my raw information states that non-specialist such as ASDA and Tesco have a more perpetual product withdrawering which is a step beyond WIGIG when its gone(p) its gone of fer that specialist retailers use as their sale strategies. These non-specialists sell varieties of brands and at a low cost too, thus increasing their sales. Source 9 also shows the statistics in the electrical retail market that this has caused. It has attracted customers from other markets such as PC and Audio-Visual markets because people would rather pervert the same thing cheaper. This means that S and S plc should also increase and expand the variety of electrical goods the sell and do not necessarily have to be a specialist retailer for white/slim-line goods. This will increase their sales and give them a higher reputation in the electrical retail market.The ninth question in the questionnaire enquires if changes in the circumstances were to occur including those mentioned in question six, would they consider buying i.e. replacing them with slim-line versions of the goods. The majority of the people out of 150 answered Yes, this concluded to 86% the rest 14% answered No. P eople dont find the urge to replace their subsisting electrical appliances as quick as any other item in the household, this is because these can be shared and it is only going to be a take in if you used it once and then dispose of it especially when it costs a lot. So as seen in question 6, most people will only replace their kitchen electrical goods when they move house. The idea of slim line appliances in kitchen is new so many people will not be too comfortable with using these, therefore sales for these will not increase soon after the promotion. According to the results I for this question it looks like quite a high percentage of people want to try it out and have a vision of what they will be when they buy them, because they know this will save space in their house no matter what the amount of people in the household.There are a number of reasons why people would want to purchase slim-line kitchen electrical goods. One that I think is different than any other is efficacy of the goods. If it saves the customers silver, they will defiantly choose this item to last for a long time. Source 7 states The largest amounts of customer spending go on lodgment/electricity/gas & other fuels, so slim-line kitchen electrical goods were to decrease the money worn-out(a) they would be able to buy more goods as they get more disposable income SAY SOME STUFF ABOUT THE theme ARTICLE . What S and S plc needs to do is to advertise their product so that it illustrates that it is efficient and takes less space they need to take this measuring in the plotting of the sale strategy, this could be S and S plcs ridiculous selling point, something that distinguishes S and S plc from other retailers. In source 7 i.e. fig.11 you can see the statistics as to how much people spend on the mentioned factors.From the graph above you can see that even though the expenditures are increasing slowly if not very swiftly. This you can see in the tale where in the %change column you ca n see that even though expenditures were increasing as a percentage in midyear intervals for many years, it is slowly levelling out/decreasing.Question 10 asks the people if they were given a choice to own a slim-line kitchen electrical good would the replace it with their existing ones. 59.3% of the people answered yes. As I said, for replacement of kitchen electrical goods slim-line kitchen electrical appliances are best suited as they as well as being efficient this will also be more modern and will take less space, so this offers the customers an opportunity to work more efficiently and in a better/ bigger space. HELPQuestion eleven is entitled to find out what the motivation is that leads the sales of kitchen electrical appliances in the market. The question was What motivates you to buy a new kitchen electrical appliance? We provided them with four possible answers these included the price, its capacity, brand name or energy efficient. A high percentage of people were motiv ated by looking at the appliances capacity, which is vital because if it has to be shared it must be sufficiently big. This added up to 21.3% of the people out of 150 that help fill the questionnaire. The higher percentage 48% of the people said they were motivated by the price, so if it was cheap and had a big capacity more customers would purchase the product. not much of the credit went to the brand name, although I would have guessed this would be a bigger motivation to the people because when many people have had experience with one brand they stick to it and pass on their reviews, then over again it isnt very often that people buy kitchen electrical appliances and its models changes from year to year. This means that when S and S plc rules the JnK plc companies in Asia, they wont have much difficulty with introducing new products into the market and sell as much as possible. However more credibility goes to energy efficiency, so some people are interested in saving money per annual rather than once, at the purchase time, this answer was chosen by 12% of the total.This question too links to source 7 as it shows that more people are decreasing the amount of money spent on electricity, gas, & water etc. It shows that less people are ready to pay a lot of money for these appliances.The last question finishes off the questionnaire with asking the people if slim-line kitchen electrical appliances were in the market would the people buy them. The majority of the people chose to buy their goods only if their circumstances were to change. This means that even though slim-line kitchen electrical goods are a big success they will only be purchased when they need to replace them because people dont want to change their kitchen appliances too frequently, only when they move or if the old one is broken. 42.3% of people chose this for an answer. This means that people are not heroic to own one but they reckon it is a good idea to own one Well this questionnaire gave S and S plc a good guidance on what the market is like and if slim-line kitchen electrical appliances would sell in that market and to choose their target and unique selling point.